Olexis Isis Xenakis：从 Beyonce 和 Kylie Jenner 的设计师，到成为全球出版作家和创办公关机构

The fluffy jacket Rita Ora wore in the ad for America’s Top Model. The chic yet fun fashions worn by A-listers like Kyle Jenner, Kourtney Kardashian, and Mary J. Blige. These are just some examples of the designs released by Olexis Isis Xenakis’s label Tzarina by Ollia.

丽塔·奥拉 (Rita Ora) 在《美国超模》广告中穿的蓬松夹克。 凯尔·詹纳 (Kyle Jenner)、考特尼·卡戴珊 (Kourtney Kardashian) 和玛丽·布莱姬 (Mary J. Blige) 等一线明星所穿的时尚又有趣的时装。 这些只是 Olexis Isis Xenakis 的品牌 Tzarina by Ollia 发布的一些设计案例。

Xenakis launched her label in 2016. She started out stitching fabrics in her bedroom and In a matter of months, she was working with top celebrities. Her brand was featured in every top fashion publication. Key to success? Her natural PR skills that took her to the top. But in 2020, changes in the industry caused Xenakis to rethink her career goals.

泽纳基斯于 2016 年推出了她的品牌。她开始在卧室里缝制布料，几个月后，她就开始与顶级名人合作。 她的品牌出现在每家顶级时尚出版物上。 成功的关键? 她天生的公关技巧使她登上了顶峰。 但到了2020年，行业的变化让泽纳基斯重新思考自己的职业目标。

She noticed many of her peers focused on pushing new fashions at lightning speed. They were sacrificing quality for

 quantity. She no longer desired to remain competitive in that environment.

她注意到许多同龄人都专注于以闪电般的速度推动新时尚。 他们为了数量而牺牲质量。 她不再希望在那种环境中保持竞争力。

She was also having trouble procuring fabrics from her preferred factory providers in Finland and Ukraine.

她在从芬兰和乌克兰的首选工厂供应商那里采购面料时也遇到了麻烦。

Her dissatisfaction with the industry fueled her decision to sell her company.

她对这个行业的不满促使她决定出售公司。

Her career move coincided with the COVID-19 pandemic. Xenakis spent much of her lockdown time in her Cannes apartment. Not one to stay idle, she began writing a book detailing her Tzarina by Ollia PR strategy.

她的职业变动恰逢 COVID-19 大流行。 泽纳基斯的大部分禁闭时间都在她位于戛纳的公寓里度过。 她没有闲着，开始写一本书，详细介绍她的 Tzarina by Ollia 公关策略。

“How to Make a Brand Famous in 4 Months” was released in July 2023. It is a guide for influencers, brand owners, and entrepreneurs who wish to pave their journeys to success. Readers will learn top-secret PR tricks that increase brand awareness without a large monetary investment.

《如何在4个月内让品牌出名》于2023年7月发布。它是为那些希望铺平成功之路的影响者、品牌所有者和企业家的指南。 读者将学习绝密的公关技巧，无需大量金钱投资即可提高品牌知名度。

And the book was not the only thing Xenakis focused on during her time in quarantine. She also began planning the launch of her new PR agency. XLI PR opened its doors at the end of 2022.

这本书并不是泽纳基斯在隔离期间唯一关注的事情。 她还开始计划成立新的公关机构。 XLI PR 于 2022 年底开业。

The agency is based in Dubai. It serves an exclusive selection of luxury companies. Its appearance is just as luxurious as the brands it represents.

该机构总部设在迪拜。 它为精选的奢侈品公司提供服务。 它的外观和它所代表的品牌一样奢华。

The building is a stunning example of architecture located directly across from the Burj Khalifa landmark. The upscale environment surrounds clients as they enter the building. Their senses are delighted by classical music and elegant décor.

该建筑是令人惊叹的建筑典范,位于哈利法塔地标的正对面。 当客户进入大楼时,高档环境围绕着他们。 古典音乐和优雅的装饰使他们的感官愉悦。

But it’s more than the atmosphere that sets XLI PR apart. It's run by a staff of PR masterminds. And with Xenakis at the helm, expect nothing but the best.

但令 XLI PR 与众不同的不仅仅是氛围。 它由一群公关策划者管理。 在 泽纳基斯的掌舵下,我们只期待最好的。

Xenakis led her design company to unprecedented success. She worked with countless PR people- some provided a great experience, and others offered a not-so-great experience. Her first-hand involvement has taught her what works and what doesn’t. She is prepared to provide the highest level of service.

泽纳基斯带领她的设计公司取得了前所未有的成功。 她与无数公关人员一起工作过——有些人提供了很棒的经历，而另一些人则提供了不太好的经历。 她的亲身参与教会了她什么是有效的，什么是无效的。 她准备提供最高水平的服务。

One could say that Xenakis has led many lives. She has made stunning transformations from designer to author to PR industry leader, and is a pretty cool inspiration!

可以说，泽纳基斯经历了很多人生。 她从设计师到作家，再到公关行业领导者，实现了惊人的转变，并且是一个非常酷的灵感来源!